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We built Wizeline to be nimble in every sense of the word. Since our primary goal as a company is to enable fast, effective product and market decisions, it seemed apt that we uphold that same philosophy.

For ease of use, security and scalability, we selected Google App Engine to drive most of our backend processes. This has enabled us to achieve quickly what would have taken months of development and on-going maintenance.

As a result, we’ve been able to run faster and focus on areas of software development where our team has meaningful comparative advantage: algorithmic prioritization, machine learning, cluster analysis… you get the idea.

Long story short, we set out to make our platform initially available for companies that used Google Apps for Business — with the expectation that we would shortly thereafter open Wizeline to users who aren’t on Google Apps.

Well, good news: we’re true to our word. This week we released a product update to allow universal login, which means anyone with a corporate email account can sign up and access the Wizeline platform.

Also part of the product update, our account setup engine makes it faster and easier to get your team up and running on Wizeline. Literally, within a matter of clicks you can start to see the benefit of using the platform to manage product decisions and roadmap planning.

As we continue to add features and functionality, we’ll post periodic product updates here on the blog. (Our customers receive full updates on a regular cadence.) If you have questions or feedback, don’t hesitate to email us as

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Peter Moore Posted by Peter Moore on Tuesday, May 6, 2014.


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